Quote Originally Posted by SadieKate View Post
Who uses a 500 ml bottle unless you have vehicle support?

Editing: OK, I do but only on one mtb that doesn't have space for a larger bottle and then I also wear a hydration pack. That's a pretty small niche market.
Well maybe you've hit on it, though. I was rolling my eyes too, I admit, but my hybrid frame really doesn't accommodate a standard 21 oz. bottle. (Not sure of the frame size, but I ride a 50 cm Cannondale road bike and a measured 47 cm older custom steel frame, so the hybrid isn't super small.) I like to bring water along if I'm riding the hybrid 5-6 miles one way - especially on a hot day - or if I'm going to be at my destination for a couple of hours. I get dehydrated really easily, for one thing, plus I don't like to buy bottled water if I can bring my own.

Small niche market, maybe, but I'll bet it's almost entirely women. The flowers are a bit much, but the size, maybe not.