I agree with Bikerchick. Everywhere, no problem at all. A bit of a tingle when I still had some irritation in the area, but anywhere I don't put it I get chafed, and those tenderest parts are the most unhappy when they're chafed. I spread it all over that zone of myself, then a nice dollop spread on that zone of the shorts padding.

All this I learned from Teamestrogen. Go Team!