I'd beg to differ that a paid fit is 100% profits. The employee who fit you is paid either a salary or an hourly wage. If the fit takes 2 hours and the employee makes $20/hour, then there is zero profit on a $40 bike fit.
There is also opportunity cost for the other things that employee might be doing (like selling a bike) that he can't do because he's fitting you (for no profit).




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