What happens to all those.....

[jobob]

I think it's a cool idea, but they're still going into the landfill, only they're making a minute donation to charity as well.

Before you go and make a blanket statement like that, it might be worth checking to see if it's actually, like, correct.

From the link Trek420 provided:

As an eco-friendly innovator, TerraCycle is going to convert the used wrappers into unique accessories and other upcycled products.

The Wrapper Brigade program will donate 2 cents to charity for every used wrapper collected. TerraCycle said the used wrappers will be fused and woven into material that will be used to make items such as backpacks and gym totes that will be sold at participating retailers later this year.