Dear scared people, Yep, when you do the math and think of millions that have and they see this dream in our media; the call of the open road, the fast car, huge house.
One of the few things we can do is live simply .... and well. It will take time and scale I think that is exposure. But if sustainable living can be seen as not just the norm but an ideal/desireable; the gourmet organic local food instead of table sized slab-o-beef, bike or active tours instead of huge cruise mega-ships, solar and energy efficient homes are stylish and save money, gardening and greenscaping and of course supporting our local business and companies ....
Media here in the Bay Area is catching on and barely a news hour without an article on sustainable choices. Right this minute I'm watching the Today show and they are talking about BYOB (bring your own bag) to the store. I was amoung a group of kids who founded the recycling center in Sonoma County ... when I was in Jr. High and I'm over 50 so I've been aware of this forever.
It's tempting to think "well duh!!" but I am glad to see things catching on.
I don't make movies or write books or even a newsletter so the only thing I can do is live simply and well and hope someone notices that it's not being deprived, it's fun and healthy and it catches on.
Keep riding, TE![]()




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