Has anyone tried Assos Chamois Cream? I really like it. Was introduced to it by a woman in the shower room on Ride the Rockies. It has something in it that really cools you off wherever it touches. Can be a bit of a shock at first! You are supposed to rub it into the chamois, as opposed to putting it on you. I do both. It holds up for long rides and seems to help quite a bit.

I've also used bag balm. I've never felt a sting from it at all. And it's thick enough that it stays on for quite awhile. It also has a bit of an antiseptic quality, so it helps heal if there's already something wrong. Sometimes I use it lightly when I am not riding, just to heal any problem spots.

Proper fit in saddle and bike is so important, but it seems like, if you are on that saddle for long enough, especially on windy days (which there seem to be awful lot of) you can get some tender spots no matter what. Personally,
I think riding is worth a little pain or discomfort. (I said a little, not a lot.!)