When I first saw that video, I too was surprised by how invisible most of them were. I think most of us probably are less visible than we think we are, no matter how good a job we do of lighting up. I did notice that reflective tape on the rims seemed to be more visible than anything else - just have to be careful to keep it off the braking surface.
I was thinking about trying out some tires with reflective side walls.



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None of the cyclists were really lit up. To me, almost all of them were invisible. Shocking. 
