We got a fair number of small sponsorships - I think $50 from the grocery store, $150 from somebody else.... but it made a big difference in the overhead cost for the rides. I believe the jersey sponsorships were to the tune of a few hundred, too. We got I think 50 jerseys and the 3 sponsorships let us chop about $20 off the price (which made them much more affordable... $50 is so much easier to explain to the spouse than $70 for some reason!)