The three times I've done cycling talks I tried to focus on more than accident avoidance, partly because an awful lot of people are afraid to ride for transportation and I suspect part of that is a self-perpetuating attitude. When people talk about skiing, they don't just talk about avoiding injury, after all - but injuries are more likely to happen skiing than cycling, even in traffic (not counting velodromes though!)
Lots of people don't realize just how much safer and more secure they can be by practicing traffic-oriented riding skills and learning to "read" traffic, night or day.