Question about Sponsors

[Geonz]

Our "publicity" person in the club goes to local businesses and asks for support for our organized ride. The natural food store gives us bananas, etc; sometimes we've gotten Clif Bars, the grocery store gives us a coupon for food,too. We get a little something from the local hospitals. THey got their logos and thank yous on all our literature about the ride and signs up at the headquarters.
Most of these places have funds that they want to give to local organizations. We also got jerseys made with contributions from businesses that got their imprint on the jersey pockets.
It takes some persistence for finding the right person and sending the right letter of request at the right time, but it really helps a *lot.*

[velogirl]

yes, sponsorship is advertising for most companies. the more exposure you (the athlete) can provide for the sponsors the better. but, beyond the endorsement, many clubs include other promotional events in their sponsorship package. for example, at a certain level, we will provide the sponsor with team members to do a ride or event at the sponsor's company. we also spend time promoting certain sponsors at large events (like Sea Otter or InterBike) by making promotional appearances @ their booth.

[li10up]

We are a small club in a fairly small town (pop. 100,000). We host one tour each year and we get about 300 riders. How much should we be asking for from a sponsor for a spot on our club jersey?

[madisongrrl]

http://www.chainsmokers.org/index.ph...id=42&Itemid=2

[Geonz]

We got a fair number of small sponsorships - I think $50 from the grocery store, $150 from somebody else.... but it made a big difference in the overhead cost for the rides. I believe the jersey sponsorships were to the tune of a few hundred, too. We got I think 50 jerseys and the 3 sponsorships let us chop about $20 off the price (which made them much more affordable... $50 is so much easier to explain to the spouse than $70 for some reason!)