I don't see the carbonia on their website. Is it a prior year model?
"LBS sells Guru. There are nice. As I understand all is custom except the frame, of course. I think 5k is a good base figure for one."
Actually you can have it made up as a complete custom fit which is the attraction to going with them. It would be a complete custom fit carbon bike.
The one that he is looking at is the Chrono ultegra
http://www.gurubikes.com/enUS/showroom/tri/crono.php
"Being retired from Biking...isn't that kinda like being retired from recess?" Stephen Colbert asked of Lance Armstrong