WG-
I'm actually in the middle of opening a new store in Goodyear (west of phoenix).
One thing that I've always kept in mind is that a store that is pleasing to the eye will make you want to spend time in it.
With that in mind we are really paying attention to our merchandising. And my womens clothing is going to be front and center.
Women account for 80% of a houeseholds buying decisions, so it makes sense to make the entire space pleasing to a womans eye.
Also remember that studies show that when entering a store most people look to the right first. Why? I dunno, but they have actually studied this.
So have a focal point that is on the right side.
I'm also going to stock brands that you won't neccisarily see in Performance, or the other chain stores. That means NO Pearl Izumi!
Sugoi is our main brand for both men and women. Women specific I'm going with shebeest shorts (their jerseys are HORRID for the spring), Hincapie, and some smaller lines. Vanderkitten, Dude girl, Loeka,Zoic, and skirt sports to name a few.
Hope this helps.
So where are you in southern AZ? Tucson area?? Did you just buy this store?