Quote Originally Posted by Trek420 View Post
Skeptical ex-designer chimes in:

People get into cycling for any number of reasons including economics and fashion. But will they stay when what looked like fun on the insurance commercial is hard work, hard to learn or even dangerous.
I guess what I thought favorable was the fact that the commercials I see do normalize cycling. They show them riding on everybody else's roads. I think it's favorable to depict cyclists on roads as a common, everyday thing. I was hoping it would cause people to make the connection when they're later in their cars.

Any newbie (and that totally includes me) who didn't get on the bike in the beginning and go "Whoa! I had no idea these people were working this hard!" is either incredibly fit or didn't go very far. So, I guess the concern would be that people take up the new "fad" and don't learn safety?