In my opinion, a must have in any shop is female employees with real riding and technical experience. In the area where I live there are a ton of shops to choose from, but very few women wrenching or dealing in high end sales.

I think it stands to reason that women may feel more comfortable shopping in a place where a staff member actually understands their unique needs and have used alot of the equipment themselves. Let's switch the scenario up a bit, would most men feel AS comfortable in a shop exclusively owned and operated by women? Judging by the fact that I have yet (but would love) to see this, I would say the answer is no.