Yep...treat me the same, but know that I'm different. The roads I ride are the same roads as the men. Many of the guys are faster, but some are slower than me. I ride for some of the same reasons and I want a bike for the same range of reasons.

The differences comes in size. Make sure there is someone who understands this and can help. As mentioned, saddles are a big one (heck, even saddle manufacturers don't seem to get it, sometimes), but also handlebars. And, of course, bikes. But, please don't put me in a corner....

But, most important, is attitude. Don't assume women want hybrids and cruisers. Talk to the women. Ask them questions. And treat them like intelligent consumers. Yes, I will do research before buying, but help me out by giving me ideas of things to look for. Stretch me by giving me ideas I hadn't considered. If I'm buying a bike, make me test drive above and below my price range so that I understand what I'm buying.