Quote Originally Posted by onimity View Post
Encourage your staff to treat women with respect, even women that don't look like cyclists.

Anne
ESPECIALLY women who don't look like cyclists! We're the ones that need an LBS, and will be loyal to an LBS who treats us right. We will fall in love with cycling and send our friends to our LBS. The woman who doesn't look like a cyclist might be the most devoted cyclist in your shop!

(I can't tell you how weird it was to go into a different LBS with someone who routinely does 600 mile rides, and both of us were treated oddly because we don't look like *cyclists*. This happened at two shops in a row, we didn't buy anything, and we went back to our LBS in shock. It was quite an eye-opener!)