There are lots of threads about bike shops here--you might want to search.

If I could frequent your shop, I'd like for the bike clothes for women not be the type that only fit size 0s, please. It's cool to have the latest and greatest, but I think you'd sell more of the basic stuff in real world sizes. It would be an excellent way to make sure the new cyclist doesn't get exasperated at how little is available locally (a regular occurrence for me) and quit cycling altogether.

In other words, cater to newbies. It's how you get new customers.

Karen