SRAM RED is very expensive. My teammate has a bike with Force and she likes it. Though it does get annoying if you have two bikes, one with DA and the other with SRAM. She gets confused every once in a while when an immediate shift is needed for something. But once you get the hang of SRAM, she says is as easy as anything else. The biggest difference really is shifting while sprinting. To me, that's the only real edge that the shifters have over Shimano or Campy becauses you can hold the shifter in your fingers the whole time while in the drops. I know I've had experiences in races where I've missed being able to shift to a harder gear because my fingers slipped by the shifter. Had I been able to hold it in my hands the whole time while in the drops, it would have made life easier. But what can ya do. I love my DA stuff.