For what it's worth, I was driving the girls to piano lessons one afternoon and was several hundred yards away from a y-intersection when I saw DH go sailing through in his hi-vis orange cycling jersey. Thought to myself, "Dave must be ahead of him already heading up the hill." Uuumm, no. Ever-vigilant and always scanning for cyclists, I was SHOCKED when I realized Dave was actually just a short distance behind DH -- white jersey, white helmet. Never even registered on my radar.

We won't ride in anything but hi-vis, and have found that drivers seem to treat us with a little more respect since we made the switch. (That's still not saying much though!)

Was in a major LBS in Indianapolis and asked the buyer why they didn't carry anything for women other than pastel pink and baby blue. She told me that riders like those colors because they feel like they're easier to see. Snort.