Congrats!
Things I like to see stocked:
-Lots of cute socks
-Pretty water bottles
-Products for women that come in colors other than pink
-Cliff products- as many flavors of blocks as you can, I also like their electrolyte drink mixes which can be hard to find
-Variety of tubes. I like threaded long stems and it's frustrating to me that the shop 4 blocks from my house only carries short smooth ones.
-Decent selection of tires.
-Chamois butter
Other:
-Have a suggestion/comment box. If you really want to know what your customers want/think, give them an easy way to tell you. Some of us can be shy and don't like confrontation. Anonymous suggestion boxes can help elicit more feedback.
-Have a decent web site. Even if you don't want to do web sales, at least have good information like current hours, an overview of products you stock, and your philosophy/mission statement. A feedback section would be great too, and if you post an e-mail address, be prompt about responding! (not immediate, but in a reasonable time frame so as to be helpful).
-Make it easy to find consumables, like tubes, cleaner, and lube.
-Have a pump (or two) out for use. I thought this was a no brainer until I needed to top off my tire and the nearest bike shop wasn't sure if they had a pump
.
-I agree about having a night or two open later to accomodate the working folk.
Good luck! I like the logo.
The best part about going up hills is riding back down!