Everyone said it pretty well. I really like the post that said make sure you have a good selection of "gotta have it today" items like helmets and cleats. But, make sure it is very obvious to your customers that you can order anything and what your turnaround is. Make it easy to order with you and make sure the customer knows you'll help them with decisions and tradeoffs.
Personally, more than what you carry is how you carry your shop. But, from what I've read from you about your road here, that probably goes without saying.
We have a bike store here that is lovely--lots of bikes and stuff; well arranged. Oh, and they happen to have a repair stand in the back. Shopping there is only slightly better than shopping at a big box, but it is very popular with the non-riders or once-a-month riders.
There was another shop I used to use. Much smaller stock, but a knowledgable staff and a couple of solid mechanics in the back. They are a great shop if you never step outside their area of expertise or their stock. Until recently, they were my favorite shop.
Recently, I found a shop with a slightly disshevelled store front area. They've been there 3 years, but it looks like they just moved in. I think I'm in loveWhen I walked in the door, I was worried; when the 20-something referred me to a late 20-something manager I was terrified, but these guys were great. They listened, they worked with me and when I asked a question that the two other shops laughed and me and said was impossible, he laughed and said "No problem" and went on to explain how it could be done.
So, my point in the rambling? Have enough stock and colors to make it warm and inviting. Make it clear you'll go the extra mile for the customer. Find a good wrench who looks forward to a challenge. And, as an oddly sized person, to me, a great bike store should have a fit system of some sort and a relationship with a custom frame builder. Not every bike I ride has to be a perfect fit, but I need to know that the shop knows enough about fit that people trust them to help order a custom frame.
Good luck! Sounds like fun! (and a lot of work)



When I walked in the door, I was worried; when the 20-something referred me to a late 20-something manager I was terrified, but these guys were great. They listened, they worked with me and when I asked a question that the two other shops laughed and me and said was impossible, he laughed and said "No problem" and went on to explain how it could be done.
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