Congrats!!! That is awesome.

Let's see...I'd say to use your knowledge in what you've done. As a woman doing sporting events, you know the frustrations of finding appropriate equipment and clothing that fits and doesn't ride up A variety of bike levels is good too, of course. It's unfortunate but the bulk of your business might come from low-end bikes. I think your most rewarding experiences (emotionally, at least) will be in your mid to upper price range.

DH says that good service is important. The bike shops we like going to are the ones who take care of us. We like to know they care and it's nice when we're recognized.

You must be sooooo excited!