I met a friend recently for a weekend of gal-pal debauchery in Dallas-Forth Worth. We're talking gauchos in Brazilian restaurants here (fit in a few trips to LBS's, too).

Anyway, we went around all weekend trying to "invent" our new retail franchise:

"Brassiere World."

And our slogan "Because fit matters."

Then we came up with other slogans...and more slogans....and more.

The bottom line "No two are alike!"

Myself, I like sports bras but I don't like the cotton blends they use. I like the texture "silky" that will slide freely under street clothes and athletic clothes alike.

But I can't locate a "Brassiere World" outlet in my neighborhood.

Too much chardonnay tonight...I'm not sure I can spell brassiere. But then, maybe I couldn't spell it before the chard.

~jackie