I have a long history in retail management, and I know that it IS possible to hire and train employees to treat your customers correctly, including not making snap judgements. Because of this, I hold all retailers to a high standard - mine.

That said, this phenom is rampant not just in cycling shops, but in the entire fitness industry. I get sick and tired of going to new gyms, fitness equipment shops, GNC type places, bike shops, etc and basically getting ignored or belittled. I walk in with my average sized husband and they immediately zone in on him. I'm the one with the fitness/sports/cycling knowledge, interest and history. He just happens to look the part and apprently, I don't. SOOOO frustrating.

Editing to add: I'm pretty sure that it's not gender-related, either. I think that if I was the one who looked super-fit and he was overweight - the situation might reverse.