So, here's MY opinion...

The PROBLEM I'm seeing with the Trek Women Who Ride promotion is NOT with the promotion itself, or the women who were chosen.

It's here. In the reaction to this group of women who were chosen.

WOMEN were chosen.

They weren't any KIND of women, aside from being women who ride bikes as opposed to women who do not ride bikes.

The PROBLEM with this "diversity" thing is that it requires us to look at a group of people as

Women
Men
Black
White
Yellow
Red
Christian
Non-christian
Fat
Thin
Old
Young
and the list goes on....

That "diversity" problem won't go away until we stop looking at people and seeing the need to see "diversity."

So, IMO, it doesn't matter what these women look like or don't look like. It doesn't matter what their incomes are, or how they earn it. It doesn't matter.

They're women, ordinary women who have faced challenges of one sort or another in their lives (and who hasn't?), and they ride bikes.

Karen in Boise