Trek Women Who Ride

[Zen]

There are minorities who ride, but cycling is primarily a middle to upper class sport.

I'm sure you didn't mean that like it sounded

It is a very expensive sport/hobby and not widely marketed.

It can be very expensive but it doesn't have to be. I just want to see women unafraid to ride. They don't have to do centuries in $200 shoes.

Our culture is focused on other sports, not cycling. It is great to see some marketing regarding cycling.

But the marketing is being done on the Trek site. They're preaching to the choir. I would be thrilled to see a one page ad in Ladies Home Journal or People showing a fifty year old woman riding a three speed in the park with her family.

Speaking of marketing, there is a Volvo commercial out featuring a "mom" cyclist on a journey of some sort with her husband as the sag driver of a volvo. Cute commercial, and shows cycling.

Yes, but it shows someone who has invested a lot of money and devotes a lot of time and treats cycling as a sport. I want to see them reach the masses, especially considering the downhill slide of the health of our society.

I hope it all works out well for Trek and it is nice to see something focusing on women and that might inspire others to get out and ride.

I hope so too, but if they only run this campaign on their web site who's gonna see it?