The problem with marketing to and for females in athletics spans to many sports. My partner and I have been watching the current Women's World Cup (soccer) - and we are blown away by the lack of attention it gets in the mainstream area of sports. The U.S. beat England the other day in the Quarter Finals, and it was buried in the middle section of the NYTimes sports section on Sunday, with just a little blurb announcing it. It's a HUGE win, and yet - as with most female sports - it gets largely ignored.

Zen, I have been thinking about the marketing as well... I wish they would market more to females for all sorts of sports, namely biking. One could say, well, there is not a big enough market to spend those kind of advertising dollars - and yet - if one WERE to spend some money advertising it, the market would GROW. Catch 22.

So - in conclusion - yes, the Trek campaign is seriously lacking in diversity, but AT LEAST it's something. Baby steps maybe.