Quote Originally Posted by zencentury View Post
I've been thinking about this.
Have you ever seen an ad for bikes on television on any channel other than versus or ESPN?
I would think TV advertising would be an effective tool. There must be women who would love to ride but feel intimidated. Seeing a woman on a Townie or riding with her family might make it seem possible.
Not gonna happen I don't even think Trek or any of the other "big" bike companies have the funds for an ad campaign.

It would take all of them together doing ads for cycling.

There's a ton of "product placement". Seems like every TV spot has a bike.