Trek Women Who Ride

[VeloVT]

I do find the whiteness troubling. It's pretty striking. Heck, if not a single non-caucasian person applied, they really should have fabricated someone or waited to publish the article until they could recruit someone. I live in what is very possibly the least diverse state in the union and I have met a number of non-caucasian cyclists in the past year (all of whom live here), so I doubt the task is impossible.

So we can't forget that this is, at the bottom line, a marketing piece. But even if the largest market segment is still white, I still have this pollyannaish attitude that business, like politics, **should** as a gesture of goodwill towards the consumers, current & potential, that keep it afloat, strive to reflect as inclusive a community as possible.

yeah, I'm pretty naive.

I suppose it's possible that it's simply an oversight, though that seems hard to believe given what Trek likely spends on marketing. And, frankly, in this day and age, as far as diversity is concerned, sins of omission are just as offensive as sins of commission.

(getting off of high horse...)