Woolite is alright...I use it primarily for hand washing stuff if I have to. I do think Woolite has a bloated ego though.....

Otherwise I use Arm and Hammer laundry detergent for sensitive skin on everything (bike and non-bike related). It's free of perfumes and dies and does the job pretty darn well I think.

Plus I figure if I tiny little box of arm & hammer baking soda can take the stink out of a refrigerator the laundry stuff has to mean business too