Out of the gym and onto the road - Ideas wanted.

[missliz]

Big bright flyers in the bike shops, and a supportive attitude when women reply. I would have loved a club ten years earlier than when I finally found one, but cycling is such a boys club, and they keep all the stuff you need to know a big secret. In my other sports teaching was always a big membership development tool, 'cause people who feel ignorant are intimidated. Being taught stuff makes people feel included, and they'll come back. Spin bunnies aren't your best market, they're just aerobics bimbos with a new kind of outfit; but women who are in the LBS are already interested and probably have a bike. Give a workshop, teach them some stuff, and don't underestimate the appeal of a crowd of fit buff guys as a big attraction. Sex sells, and personally I've always found the pursuit of a handsome male backside a great training aid. But I'm kind of a Shameless Jezebel, maybe that should be handled with subtley.
Women often have never played sports before, and though we catch on quick to things a club sport can be intimidating. Tell the guys that if they want women around, they need to be nice. And explain things like pack riding and using gears.

missliz

Some just women rides might work well, riding in a pack with men and being dropped is a confidence buster. Remember how scary it was to hang your butt out in public in Lycra the first time? At arts camp we call it "creating a safe environment to fail", except that in a safe environment one doesn't fail.