Anyone else want to write some letters?

[Flybye]

This ad has bothered me for sometime. I don't want to see it. I am the primary reason for not wanting it in the magazine. My kids are the secondary reason. It really irritates me when a woman's body is used in a sexual way to sell something. It cheapens women. We have beautiful bodies and they shouldn't be USED in a sexual way for the profit of someone else. We deserve to be treated with more respect than that.

I will gladly write a letter to both parties if I am provided with addresses.

I have, for the same reason as Starfish (young kids) asked Wal-Mart and other stores we frequent to put magazine covers on Muscle and Fitness, Cosmopolitan, and other magazines which have near naked women on the cover. I don't want either of my daughters to view their beauty by the standards of cover models. I know that is just a band aid to a huge problem beyond anything that I can ever do as one voice, but it makes me feel better to know that they aren't seeing those magazines two times a week. I don't want my pre teen son gawking at them and getting ideas earlier than will hit him either. What happened to modesty?

Thanks for the great post, Starfish!!!!!

[sundial]

This ad has bothered me for sometime. I don't want to see it. I am the primary reason for not wanting it in the magazine.

Yeah, me too. I don't know why they have to advertise that other than men might have a testosterone moment after they get off the bike. What about women? Know what really rocks our world? A man helping around the house. How about pics of Donny Does Dishes?

I remember when Bicycling released a women's only cycling mag. I wish they would continue to print that monthly. As it stands, I only pick up a cycling mag once a year--around the time of the Tour de France.

[Starfish]

What about women? Know what really rocks our world?

Hey, sometimes bedroom toys rock my world...but I don't want to see pics like this in a cycling mag, especially one I want to hand to a pudgy 13 year old girl to get her interested in cycling.

[boy in a kilt]

Rough draft:

(sent to bicycling@rodale.com)

To whom it may concern,

After reading your magazine for nearly 25 years, I've noticed a tendency in the past several years for your advertisers to using highly sexualized images of women to promote their products.

Why is this necessary? Why do you allow it?

A bicycle is a wonderful thing. Riding a bicycle is a wonderful thing. One day, I hope my daughter will decide she wants to take up cycling. I want her to ride a bike because it's a source of joy for her. However, I'm afraid I won't be able to hand her your magazine because she will see the same silly crap about what her body should look like and what it should be used for.

For years, your magazine has promoted cycling as an activity for women. That is a worthy goal. However, I look at the advertising in your magazine and ask "Is a butt shot of a woman in 5" heels REALLY encouraging women to get on their bikes and ride?" It saddens me to realize that an otherwise quality magazine has chosen the same tactics as everyone else to make a buck.

At the risk of sounding like a retro-grouch, I hope your magazine goes back to the days when people got their picture in your magazine because they rode bikes.

Any comments would be greatly appreciated.

[SouthernBelle]

b-i-k,

You might mention the specific advertiser(s) or even articles. They never show a female rider over 120 lbs.

[Grog]

Great idea!

Also forward the add to Ms. Magazine. They might post it on their last page - the "No Comment" page with the address of the company and of the magazine. That usually triggers LOTS of mail from the Ms. readership, and often in success in taking the add off.

Some helmet company also has offensive adds, and KHS had awful ones a while ago. (Well lots of mountain biking products have awfully sexist ads in general.)

[sundial]

It's not printed material, but have you seen the Assos women's bib shorts ad?

http://www.assos.com/en/womens/detai...icle=63&color=

[Starfish]

It's not printed material, but have you seen the Assos women's bib shorts ad?

Yeah, this comes up on threads from time to time. As I recall, there was a letter campaign afoot awhile back.

[Grog]

Yeah, this comes up on threads from time to time. As I recall, there was a letter campaign afoot awhile back.

Yeah I did write to them.

They wrote back saying that their ads were great (not joking) and that they were supporting women pro cycling (which is true), attaching a big bunch of their racers' photo-postcards...

They didn't see a problem at all.

This being said, I still think it was useful. If other people wrote too, maybe they'll think about this next time.

[Starfish]

Also forward the add to Ms. Magazine. They might post it on their last page - the "No Comment" page

OK. I have sent my email to MS. Magazine & Bicycling Magazine. I have sealed the envelopes on the letters to all the rest I listed.

Hope some of you will go for it, too. Thanks, everyone!

[Beane]

don't know why they have to advertise that other than men might have a testosterone moment after they get off the bike.

I'm confused about this too.

My DH pointed out that's its nothing you wouldn't see watching 20 minutes of MTV.

If you're worried about giving the mag to a kid, just tear out the offending pages. I agree, though, that it shouldn't be necessary.

[Starfish]

Boy In A Kilt - I like your letter. I kinda like yours better than mine, but mine are done! Thanks!

Mine is as follows...and I think the more letters (and the more varying the letters...not form letters), the better! Mine below shows what I sent to Bicycling, as well as what I sent to the other advertisers. The one I sent to Liberator is, of course, slightly different.

Dear Bicycling Magazine Advertisor,

I have sent the following letter to Bicycling Magazine. Please contact Bicycling to let them know that you do not want to be associated in their pages with ads that actually repulse your own prospective customers. I am one of the huge numbers of professional women who will spend thousands on their cycling hobby in the next year. I hope you care about my perceptions of marketing.

My letter to Bicycling:

Please either pull Liberator’s advertising, or require them to go back to ads that picture their product only, rather than the soft-core-porn pictures of women they’ve had for the past few months. I don’t have a problem with the product. I do have a problem with women pictured doggy style in “FM” platform shoes in the pages of a magazine that pretends to be women-friendly.

The highly sexualized, degrading pictures of women in these ads is directly at odds with your attempts to attract female readership or promote cycling and healthy self image issues to kids, families, parents and women.

I find these pictures insulting, and I cannot hand out or promote your magazine to all the young women I am mentoring. I will subscribe again after you address this issue.

I realize your demographic is young men, but save it for Men’s Health. I am a professional, I will spend thousands on my new bike, and I care about the way your advertisers promote their products.

Please make this change. I will be also be sending copies of this letter to most of your major advertisers to let them know I will not be subscribing to or buying your magazine until you do.

Sincerely,

[Starfish]

...See your issue of Bicyclilng Magazine for other advertisors. I don't have an issue handy.

(For Liberator) -- The ones who run the stupid ads themselves --
OneUp Innovations
6300 Powers Ferry Road
Suite 600, Box 346
Atlanta, GA 30339 USA
866-542-7283

Bicycling
610-967-8722
bicycling@rodale.com
(check your issue for mailing address)

Electra Bicycle Company
3270 Corporate View, Ste A
Vista CA 92081 USA
760.607.2453

Look Cycle USA
4980 Longley Lane
Suite 104
Reno, NV 89502

Specialized Bicycle Components - Worldwide Headquarters
15130 Concord Circle
Morgan Hill, CA 95037
(408)779-6229

Shimano American Corporation
One Holland, Irvine, California 92618 U.S.A.
1-949-951-5003

SRAM WORLD HEADQUARTERS
Chicago, Illinois U.S.A.
SRAM Corporation
1333 N. Kingsbury, 4th Floor
Chicago, Illinois 60622
Phone: +1-312-664-8800

Cervelo
416.425.9517

FUJI Worldwide Headquarters
10940 Dutton Road
Philadelphia, PA 19154
Tel: 215-824-3854

Zipp
1-800-472-3972