Does the Roubaix come in an entry level package? I remember when helping my boyfriend test bikes last year he looked at a Roubaix that I think was in the $5k range. I never test rode the Roubaix myself, but I recall that he wasn't wild about it. I don't remember why exactly, and I think it was a vague personal preference type thing, like, the ride just didn't wow him, not that there was something specific that he hated. (It also ended up being more than he wanted to spend at the time). He was looking for a somewhat relaxed setup too, though.

I would definitely look at Treks, I think they're a really good value. The Madone 5.2 bf eventually ended up with, at $3,000 (he actually paid $2700 b/c Trek was having a special), was equally spec'd to some bikes that were $1000-$1500 more. The Carbon is quite nice-feeling too -- we rode some comparably-priced carbon bikes that were "dead" feeling. I would imagine this value can be found throughout the line...