My friend who sometimes rides with me, both road & mtn., knows when I'm starting to lose my focus (because of pure exhaustion) & says to me, ride through the pain, JUST DO IT!!! You're close to your goal!

So the Nike ads - JUST DO IT! has a way of helping me turn my focus back on to the task at hand (& turning off that little discouraging voice inside my head that wants me to stop pedaling!) & gives me a big boost of confidence to pull through to my goal line....

It works everytime!!!!!