Interesting frame! I've been toying with replacing my hybrid with a fatter-tire road bike for winter riding. I'll be adding this frame to the list.

But, regarding components. Given that I'm currently in the planning stages for two bikes, I've been in component-learning mode for a while (so much to learn, but such fun learning!!!). One of the bikes will be a costlier custom roadbike and the other a winter bike for shorter, sloppier rides.

If you're going to let the LBS build it, start developing a working relationship with one of the staff. Determine how much you want to spend by the time the bike is completed. That's going to give the LBS a price point and a point where they can start making suggestions for you.

To begin with, Campy or Shimano as the base component group? The Campy Mirage group's price is between Shimano's Tiagra and 105 and Veloce is kinda in the ballpark of 105. See if you can test ride a bike with Campy. Shimano is the most common component in the US, but Campy brake hoods are smaller and the shifters different enough that some women prefer them (apparently some guys too, but this is TE not TT ). Also, if you're going to go triple, the front derrailuer action for Campy is more adjustable--again, it is a preference thing and you want to decide for yourself it is right for you. Oh, and SRAM is gaining ground, but I know even less about them.

OK, so assuming you've decided on the price point and the base brand, now start working with that mechanic. They should be able to help you trade up on the mechanicals that will matter (e.g., wheels and the rear derraileur) and trade down on mechanicals that won't affect your ride as much so you can hit your final price point. It isn't uncommon to see mixed group bikes and I've even seen people ride mixed Campy/Shimano. A good mechanic will build you what is right for what you want.

For me, I've gotten to the point where I know that my custom road will be high-end Campy and that if I build up the winter bike, I'll be going Campy Mirage or Shimano Tiagra. I happen to love the brake hoods and the shifting style of Campy--I've met people who hate it--it is personal and you can only find out by test riding. That gives me a starting point, but, when it comes to actually buying the components, I will work with the mechanic to choose the details. I guess I try to be an educated, informed consumer, able to express what I want, but also willing to defer to the expertise of the mechanic who has been building bikes for 20 years.

Oh, and one thing I've noted as of late...handlebars....don't let the mechanic pick them out for you. I changed out my handlebars this spring and the bars he picked out didn't work. It wasn't his fault, it was mine for not knowing what I really preferred. The bars he picked out are good handlebars and very popular. But, again, it comes down to knowing your preferences and I didn't know.

Learn, be educated, test ride enough to know what you're looking for and, most importantly, find a mechanic who can match what you need with what is available.

Good luck (and when it is done...a review, please?)