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  1. #1
    Join Date
    Nov 2002
    Location
    the dry side
    Posts
    4,365
    Quote Originally Posted by Grog View Post
    There's actually been a marketing campaign aimed at women, encouraging them to get one for their right hand as a sign of independence or something: http://www.adiamondisforever.com/hot/ if you really want to be depressed...

    The whole blood diamond thing aside, the history of diamond sales is really a history of diamond marketing. Since about 1880, the whole industry has been based on creating a market/perceived need where there was none before. The "three months' salary" thing was created by diamond marketers. The diamond engagement ring was created by marketers. Diamond anniversary bands, same thing. The US and European markets got stagnant, so the marketers started a whole campaign in Japan - to create a market where there was none before.

    There is a very interesting book, The Heartless Stone by Tom Zoellner
    http://www.theheartlessstone.com/

    It's a journalism exercise, an exploration of diamond history, culture and lore that is very, very interesting.

  2. #2
    Kitsune06 Guest
    I've never had a ring with a diamond... actually, besides what my parents have given me, I've never had stones...

    my engagement ring was silver, my wedding ring black ti with white gold. promise rings have been silver... but I want ti involved in anything that I intend to be permanent... (silver can be so delicate, and it does *not* hold a polish...)

    You feel that way abt diamonds,but gold is very much like diamonds, inasmuch as the history is concerned...

 

 

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