I just ordered a windsor willow for my girlfriend. The bike that I bought cost 465, shipping included. I did quite a bit of research on the willow before I bought it. As far as I can tell, I'm getting a bike that would cost about 700 in a lbs for 465. I even went so far as to look up most of the components online to determine how much they would cost individually. This is what I came up with for comparable quality or identical parts:

$60 cromoly fork
100 kinesis frame
140 sora shifters
40 crankset
15 sora front derailleur
25 sora rear derailleur
25 sora cassette freewheel
12 chain
90 wheels
25 tires
15 brakes
15 saddle
10 seat post
15 hubs

total: $590 (w/o lbs markup)
+100 lbs markup (local bike store)
690 + 8% tax = $745

Even if I'm off by 150, I've still saved about 140 dollars. Any thoughts?