Our cycling club does an annual ride where they try to promote cycling awareness. It's called the Ride of Silence or something like that. I haven't done it yet, but I guess they try to encourage as many cyclists to join them as possible and they ride a somewhat slow paced ride down a major street, to simply draw awareness to the mostorists that there ARE cyclists out there and to watch out for them. It's also a thing to honor those who have been hurt or killed cycling.