I mostly ride alone, too...and I have weight to lose, too. For me, it is all about having a goal, and having support.
I am motivated by having a goal ride to train for, and by telling everyone so that I can't back out when I feel like it. With charity rides often having very short options in addition to their long rides, people of all levels can find good goal events.
Also, I recently had the great good fortune to find an online training buddy...nothing formal, but we swap emails, and I find it extremely helpful to know that there is someone out there I need to report my efforts to. These forums are wonderful for finding encouragement and support.
Finally, I find that when I have support in all areas of my life (whether it is through a prayer group, al anon, a counselor, what-have-you), I do better about taking care of myself through biking.
Hope this helps!
"The best rides are the ones where you bite off much more than you can chew, and live through it." ~ Doug Bradbury