During the next "quiet time" at work you may be able to draw up a list of uses for your new "Bicycle Fund" i.e. new bike/s, cycling holiday, early retirement fund etc.
I think that people are so used to hopping in the car and ducking out to the local shops etc, that they do no realise just what that convenience is costing.
You have the added value of improvement to your health without joining a gym (just calculate that saving!), as well as doing something to improve the environment.



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Maybe wannabe cycle-commuters could sell CO2 quotas and make an even bigger profit on the switch. 

