I totally concur. I ended up going with a build similar to some that SadieKate has and couldn't be happier. I, personally, preferred using the services of a an actual wheelbuilder, rather than a LBS. Perhaps it wouldn't have mattered in the end, but I like the level of experience that a wheelbuilder offered. I know the local LBSs build wheels, but not at the same volume by any stretch. I used Ligero Wheelworks and was quite pleased. I'm not sure how backed up Troy, the owner, is at the moment but it couldn't hurt to check. His website is www.ligerowheels.com. He's got lots of pictures posted too if you want to see some bike candy.
IMO, a wheelbuilder should ask you a few basic questions and then go from there in deciding the build: How much do you weigh; what kind of riding you do/what do you want the wheels for; what qualities do you want in them and how much do you want to spend? For me, I wanted a good all-around wheel made with someone small in mind. I have trouble in crosswinds and wanted something light with a low profile, but I didn't want to break the bank.
I ended up with Velocity Aerohead/Aerohead OC rims, 24 1x front, 28 2x rear nondriveside, 3x driveside. Sapim Laser double butted spokes with alloy nipples. White Industries H1 hubs. They're pretty similar to some wheels that SadieKate has. I paid less than $500 for them. They're light and ride much plusher than my old Mavic Aksiums (which just beat me up). They handle better in crosswinds and spin up very nicely. I love, love, love them and consider it money well spent.
Live with intention. Walk to the edge. Listen hard. Practice wellness. Play with abandon. Laugh. Choose with no regret. Continue to learn. Appreciate your friends. Do what you love. Live as if this is all there is.
--Mary Anne Radmacher