Last year when I bought my hybrid, the only one they had in my size was black. The salesguy assumed that I would want a different color, so he knocked some $ off the price. When I told him that color really didn't matter to me, he practically high fived me!

I think the only color I just couldn't go with would be pink (not that I haven't seen lots of hot looking pink bikes here...it just doesn't suit my personality).