I have used car wax religiously from the beginning and love it. I know several people who use pledge. It works, but I like the results with a hardshell carwax more. The effort invested is worth it. I can wax a mtb frame completely in less than 20 mins if I set to it. During the race season I do it every other race (3 wks or so) since it repels mud and junk while looking good. Plus when it is done effectively it seals scratches and dings as effectively as nail polish.