When someone asks me how much my Kuota costs (hasn't happened very often) I just laugh and say "a lot!" Just like someone said, if you can afford it, why feel guilty. I also felt that I didn't deserve the bike I have, sort of like a poseur, but guess what? Mostly people say "Cool bike," or something else nice. I get nice comments from really fast younger guys who normally wouldn't say anything to me as they whiz by.