Skorts!

I can't tell you how many women I know who refuse to start biking because they won't wear lycra but yet they don't want sore butts. When I mention the skort option, they get excited. I'd also include some cute women's tops & jackets and perhaps helmet's as well.

Another idea would be trail maps with routes marked out. I know that I hesitated to consider 'mountain biking' (ok...swamp biking ) when I was living in FL because I had no idea that there were even good local trails. Once I saw some park maps, I was inpsired! If you have access to maps of 1) good safe road rides, 2) local MUP's or greenways and 3) easy/beginner mtb trails...that might really help too. Oh, and even regular maps with bike lanes marked on them (if there are any in your area). Give people an idea about how much opportunity there is to bike in your area!