*Pendleton's sale has a buffalo-plaid (blue and black) queen sized blanket for $100.*
Shagge - could Ibex offer things in petite length, but keep making the long length, too? I have a terrible time finding things that are long enough in the legs and arms, and just adore the fact that Ibex Large fit me perfectly. For example: Dianyla could use a knicker with shorter legs, but if all the knickers had shorter legs I would weep bitter tears.
Maybe try offering petites in a few basics and see how they sell?
And I've heard the call for XXL Ibex several times. Again, maybe a few carefully chosen (by the wool-weenies, of course!
) basics and see how they sell?
The women's market is out there. Look at how well Terry does with their signature bike short offered in 3 lengths for each size. Or Columbia with their basic chino styles each offered in 3 lengths for each size. Hind running pants, offered in lengths for each size.
Women want and need the length options just as much as men do. If Ibex had a little sub-specialty going on with lengths it could be pretty popular among the talls-and-smalls.
Edit: wool is on the upswing of popularity again, and more companies are throwing wool into the works. Ibex could have another selling point besides wool and Ibex's great quality: multiple sizes/lengths for women!
Last edited by KnottedYet; 12-30-2006 at 10:30 AM.
"If Americans want to live the American Dream, they should go to Denmark." - Richard Wilkinson