My Peter Mooney bike absolutely is a wonderful shade of shiny light purple - lavender is probably a good description.

And you're right - choosing the color was incredibly difficult. Peter does business with a frame painter who has tons of colors available. I spent at least two afternoons at the bike shop pouring over the colors, and when I got close to making a decision he made sure I took the paint chips outside in the sunshine to make the final decision!

My Bike Fridays are custom too, but they have a limited set of colors that they use, so those choices were much easier.