This is a great post!
My DH and I started commuting this year and we made a point of outfitting our bikes with lights, reflective tape, reflective clothing, etc. Then we each took turns riding around while the other of us was in the car (we went to a non-lit neighborhood) to see how visable we actually were. My tail light was very bright, blinking or not. DH's tail light was less visible when it was a steady light. We both put reflective tape on our bikes and extra reflective sticky things on our helmets after this exercise.
Something else to think about: I choose my clothing based on my riding conditions. My evening commute used to take me through a construction zone while the sun was setting and the leaves were turning. This meant that wearing yellow or orange wasn't going to help my visability. Those days, I wore turquoise or bright blue. Now, it's fully dark in those places (and the trees have lost most of the leaves) so I've gone back to bright yellow.
I also wear an illuminite vest but I have no idea how bright it is as I've never seen it on someone else! (I didn't have it yet when we did our little test mentioned above). I'll have to prop it up infront of my headlights tonight after dark to see how visible it really is....![]()



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They're not *as* bright as hokeyspokes but much the same effect. 