I have a jacket that has Illuminte in the sleeves and in a band around the bottom of the jacket. I bought it because I liked the jacket (as opposed to for the Illuminite). Illuminite does light up when it's hit by lights - but only with a direct hit straight at the material. So I'd say that it's OK as an extra, but not as a sole lighting source.
I still believe that lighter and brighter colors are better at night - they are more visible when hit by light than dark colors.
But I really believe that if we're going to be out on the road at night - whether it's on our bikes or on foot - that we need some type of active light (as in blinking lights, not just bright colored or reflective fabric).
--- Denise




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They're not *as* bright as hokeyspokes but much the same effect. 