Chocolate here is definitely better than the American stuff. There are exceptions of course, but good chocolate in the US tends to be on the pricy side in my experience (from living in the midwest for almost 10 years). One time a shop in Champaign, IL had a sale on their imported chocolates. 10 bars for $10. I stopped by in the afternoon (the shop was just a two minute walk from my office) and bought 10 bars. Two hours later they were somehow all gone. Not sure how that happened, but I had a reputation among my friends ever since for being very good at devouring chocolate.